Don's Monthly Newsletter: "Simpler is Better" - June 2023 (AUDIO)
Your goal is to get your client or prospect to agree with you. You want to get your message in the other person’s head, and you want that message to resonate. It behooves you to keep your message simple. Simpler is better. People judge you on how you speak, and you do not want to be known as hard to understand.
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