If you’ve clicked over to this letter then you’re obviously interested in taking your career to the next level. Let me tell you how I can help.
Premium members of the learning center have the opportunity to participate in Live Webinars with Don Connelly at least once per quarter. During these webinars he recaps current challenges and issues affecting the business and ideas for becoming 'Brilliant at the Basics'. Each live event is recorded and available for replay.
Weekly Focus subscribers and Professional members have free access to the most recent Webinar Replay which you’ll find further down this page, and PLATINUM members have exclusive access to the complete library with past Webinar Replays.
Platinum Access: Platinum Members have exclusive access to the complete, on-line library with past Webinar Replays. Download past webinars to your personal device and listen to Don and various guests tackle some of the biggest challenges and issues in the industry today.
In this presentation Don will give you his wisdom, stories and market background information to help you educate and expertly lead your clients and prospective clients through volatility and bear markets. As an Advisor it is your job to acclimate your clients to a world that reacts instantly to every bit of bad news. And there’s plenty of bad news to distract your clients from their financial goals these days.
Volatility and bad news scare clients. Extreme volatility leads clients to abandon discipline and make poor financial decisions. Clients need order in their lives. It is crucial to your continued success that you explain volatility and bear markets in such a way that clients are encouraged to stick with the plan despite the bad news and volatility. As an Advisor you need to explain this in a language, using words, stories and power phrases that clients will understand. During this presentation you will be given more than a dozen stories and analogies that you can use to help clients understand that volatility should be viewed as a friend, not as a disruptor. Advisors will take away the answers to the following three questions:
1. What do I do in an era of extreme volatility?
2. What do I say to clients and prospects?
3. How do I say it so people take action amidst all the confusion?
This volatility is probably not going to go away anytime soon. You cannot stop and start your businesses every time the wind shifts. Don’s advice for you is that the more chaotic things get and the more bad news your clients hear – the more you need to be focused and clear with your communication with them. Don’t focus on what constantly changes. Focus on the two things that never change. The first is that no matter where this market goes, no matter how long it takes the economy to recover, clients always have goals. The other thing that will never change is that you need to make a living no matter what a barrel of oil or a dozen eggs cost. Focus on your clients’ goals. Everything else is white noise.