If you’ve clicked over to this letter then you’re obviously interested in taking your career to the next level. Let me tell you how I can help.
Premium members of the learning center have the opportunity to participate in Live Webinars with Don Connelly at least once per quarter. During these webinars he recaps current challenges and issues affecting the business and ideas for becoming 'Brilliant at the Basics'. Each live event is recorded and available for replay.
Weekly Focus subscribers and Professional members have free access to the most recent Webinar Replay which you’ll find further down this page, and PLATINUM members have exclusive access to the complete library with past Webinar Replays.
Platinum Access: Platinum Members have exclusive access to the complete, on-line library with past Webinar Replays. Download past webinars to your personal device and listen to Don and various guests tackle some of the biggest challenges and issues in the industry today.
Please join us at 4:05 PM ET on October 4, 2023, for a discussion on how to create a personal brand.
Needless to say, this is an important webinar. Your personal brand is how people perceive you. You know that prospects are going to Google you before the first meeting. What do you want them to see? How do you want them to feel about you?
It’s up to you to manage your reputation and a great way to do that is to develop a unique identity that separates you from other Advisors. To paraphrase David Ogilvy, the father of advertising, your brand is the intangible sum of your attributes. Your brand is a combination of your experience, your expertise and your achievements.
Building a brand is not about self-promotion. It’s about making your added value known to clients and potential clients. From video testimonials by ecstatic clients to a monthly newsletter, from the creation of a five-star service model to tailored client events, there are a lot of positive steps you can take to showcase your value to the investing public.
You must be mindful of how you present yourself to others. Similarities do not sell. Differences sell. A strong personal brand reinforces that you are not part of the crowd. Your values and your actions make you special. The right brand will let people know who you are and what you stand for.
Again, the time and date are 4:05 PM ET on October 4, 2023. Join us to learn how to showcase your uniqueness.