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You Can’t Memorize How to Be a Great Advisor

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Knowing what to do and knowing how to do it demand two different kinds of knowledge. Descriptive knowledge is knowing that you need to ask for a commitment if you want to open an account. Procedural knowledge is knowing how to do that. Descriptive knowledge is knowing that annuities are tax deferred. Procedural knowledge is how to sell those annuities. All Advisors have descriptive knowledge. Elite Advisors have both types of knowledge.



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