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What Exactly is a Value Proposition

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A value proposition is a promise of the value you will deliver. It’s the main reason a person should do business with you. How will doing business with you solve that person’s problems? What benefits can a client expect to derive? Why should he or she do business with you and not the competition? Your success is dependent on you having a great value proposition and saying it over and again, day after day. Who are you and why should I do business with you?



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