To Prospective Subscribers

Dear Prospective Subscriber:

If you’ve clicked over to this letter then you’re obviously interested in taking your career to the next level. Let me tell you how I can help.

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Trevor, a Platinum subscriber from Los Angeles, has asked me about defending his fees.
As you most certainly know, I love storytelling. Our brains are wired to react to good stories and good stories can move people to action. Perhaps the best argument in favor of fees came to me in the form of a story.
Running Time: 2:14



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