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Dear Prospective Subscriber:

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The Most Important Story You Will Ever Tell

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People don’t only decide what to buy. They also decide who to buy it from. If someone is to choose you as his or her Advisor, that person must like you and trust you. They can’t do either until they know who you are. And they can’t know who you are until they hear your story. The story you tell about yourself is the most important story you will ever tell.



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