To Prospective Subscribers

Dear Prospective Subscriber:

If you’ve clicked over to this letter then you’re obviously interested in taking your career to the next level. Let me tell you how I can help.

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It’s All About Your Added Value

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Focus on your added value when you de-commoditize yourself, not your basic value. In the eyes of the consumer, you are charging a fee for something that others appear to be giving away. If it's all about price, Fidelity wins with zero pricing for ETF’s. So how do you compete in that kind of an environment? You show that the added value you bring to the relationship far outweighs your fee.



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