To Prospective Subscribers

Dear Prospective Subscriber:

If you’ve clicked over to this letter then you’re obviously interested in taking your career to the next level. Let me tell you how I can help.

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Focus on Your Soft Skills

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I call hard skills what you know. I call soft skills who you are. When it comes to attracting clients, soft skills play a far bigger role than hard skills. People looking for an Advisor are not looking for more information. They are looking for someone they can trust. They will not choose solely for what you know. They will also pick you for your likeability, trustworthiness and authenticity. When prospecting, lead with your soft skills.

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